Who’s Following #Michiana? – Spring 2012 Edition

A while back I did a post titled, “Who’s Following #Michiana?” The post was basically a list of people who follow the #Michiana hashtag on Twitter. Well, it’s time for an updated list. Here goes.

Who’s Following #Michiana? We are:

Amish Country – @amishcountry
For a quick weekend escape or a longer Midwest vacation, you can’t beat this easy-to-reach two-county area halfway between Chicago and Toledo
1,778 followers, 30 Klout. http://amishcountry.org

Jennifer Crutchfield – @jencrutch
Mom-Wife-Reader-Organizer-Social Media-Knit-Crochet-Rug Making-Crafter
2,244 followers, 52 Klout. http://www.jencrutchfield.blogspot.com/

Edgar Diaz – @diptoe (yes, I counted myself)
Dipping a toe into social media & healthcare; opinions expressed are my own, not my employer’s; I love word games, jazz, ballroom dance, cooking & pistachios.
722 followers, 41 Klout. http://www.edgarjd.com/

Betty Does… – @bettydoesfood
I’m not a trained chef; I’m a girl who has taught herself volumes in the kitchen. Follow me in my culinary (and other) adventures!!
63 followers, 36 Klout.

Force 5 – @force5tweets
Next generation brand development and marketing communications firm
132 followers, 16 Klout. http://discoverforce5.com

Andy Fuller – @andy_fuller
PR guy. Recovering journo, politico. Coffee snob. Foodie. Reader. Writer. Husband to @afullerday.
1,510 followers, 49 Klout. http://fullercommunication.com

Brooke Fuller – @afullerday
Mom by day to 3 girls. Designer by night. Maker of superhero capes. I love food, @andy_fuller, creating, and drink LOTS of coffee.
145 followers, 53 Klout. http://www.stilllearninglife.com

Doug Hill – @dugrhill
Ex Air Traffic Controller turned software developer (Code Monkey) for the FAA. Into programming in .NET and fitness with P90X. And I like cigars.
746 followers, 44 Klout. http://about.me/douglashill

Derek Hoffer – @derekhoffer
Husband-Father-Sigma Chi-Parrothead-Sports-Coffee-Diet Coke-Beer
357 followers, 43 Klout.

Kelly Knutson – @kellyjknutson
Marketing Strategist/ Founder of Launch LLC. Let’s launch something into the world and create change. I am a triple threat- blonde, female & WSU alumni.
360 followers, 48 Klout. http://www.launch-llc.com

Edward Koczan – @edwardlife
Jesus Follower. Dad. Runner. Coffee Lover. Web Designer. Drummer. Retired Cop. Lover of ND, Colts, Cubs, & IndyCar. Entrepreneur. Aspiring Book Author. Nice Guy
504 followers, 43 Klout. http://edwardlife.info

Andy Lehman – @xpunkx
I am a dad | husband | geocacher | podcaster | videographer | Tea drinker.
762 followers, 30 Klout. http://www.lehmancreations.com

Dating Mary – @datingmary
I’m 10% luck, 20% skill, 15% concentrated power of will, 50% pleasure, 5% pain. It’s 100% reason to remember my name.
550 followers, 48 Klout. http://badonlinedatingprofiles.tumblr.com/

Michiana360 – @michiana360
Michiana360 is your online source for local business, events, entertainment, and everything happening in Michiana.
481 followers, 50 Klout. http://www.michiana360.com

Mindy – @mindlee
I like reading and writing. Since I’m a minimalist, twitter is perfect for me.
287 followers, 36 Klout.

Nevin McElwrath – @nevmac
Multimedia Designer specializing in Web, Print, Video and 3D. Animal lover, photographer, tech enthusiast, artist, geek, University of Michigan fan – #GoBlue
250 followers, 42 Klout. http://www.mcelwrath.com

Keith Schrock -‏ @KeithDShrock
Social-Media-Certified SEO-Expert In Search-Marketing For Facebook , Twitter Social Media SEO, And Linked-In SMO. Social Strategy Has The Best ROI Of Any Media
South-Bend-Social Media Heaven
1,752 followers, 35 Klout http://Facebook.com/LORD.Marketing.South.Bend

Troy Warner – @twarner103
18 Followers, 11 Klout.

Nathan Wertz – @WERTZtilitHURTZ
Freelance Transcriptionist, Self-proclaimed Internet Sensation, and I run the show over @ThisAndThatTech.com.
41 followers, 34 Klout. http://www.thisandthattech.com

Dave Woodson – @davewoodson
Speaker, Local Internet Marketing Consultant, Real Estate & Mortgage Consultant Cigar Enthusiast, Husband & Dad.
17,688 followers, 60 Klout. http://davewoodson.com

You’ll notice that @AMAMichiana, @andreacook, @lgekeler, @Jillianmk, @bernice770 and @matternsmeats from the previous list are missing. I didn’t hear back from them this time, so I didn’t add them.

Other than that, the list has grown! Good too see it being used more. By the numbers: If one of us retweets you, you’ll reach a mean average of 1,730 people with 39 Klout; the median average is 527 people and 42 Klout. Both averages are up from last time.

Are you following #Michiana?

*As addressed previously, I know Klout scores are controversial. Take them with a grain of salt. Or several grains. Also, if you don’t want your name on the ‘following #Michiana’ list (since I didn’t ask), just tweet me.

Blog Hacked?

As you may have noticed, there are a few broken links and images on my blog. Long story short, my blog got hacked. The hackers broke in, created new users, added strange .php files, got into my .htaccess file, and created a conditional redirect. I ended up with weird iFrames, Javascript, Base64 code, odd things happening to my images – the works. Most of it sent you to another website. For example, if you found my blog via any search engine or social media site, it redirected you to a site somewhere in Russia.

I tried doing cleanup, but the damage was extensive enough (and my time limited enough) that I just exported my posts, destroyed WordPress and the database, and started over from scratch. So now I have no photos, but at least my posts are still here.

So, the blog is back up and appears clean so far. Time will tell. In the meantime, here’s a few sites that I found to be helpful in cleaning this mess up:

UPDATE: Also, I’ve started using reCAPTCHA. Not sure how effective it will be. Hoping it will cut down on the constant stream of spam comments I’m getting (and deleting) lately.

Who’s Following #Michiana?

I sent out a few tweets last week, marked with the #Michiana hashtag. Curious as to who else might be sending out #Michiana tweets, I created a search stream for it in Hootsuite. I noticed that many of the twitter accounts using the #Michiana hashtag were businesses or organizations.

This made me even more curious. If it was mostly businesses that were sending out tweets using the #Michiana tag, who were the people reading those tweets? Who was listening? I decided to find out, so I asked Twitter: Who is following the #Michiana hashtag? Below is a list of those who responded, complete with bios, follower counts and Klout* scores.

Who’s Following #Michiana? We are:

AMA Michiana – @amamichiana
Helping Marketing Professionals in the Michiana area learn, network, and grow in their profession. Tweets by @Jillianmk & @missystanisz.
219 followers, 29 Klout. http://amamichiana.com/

Troy Cadotte – @michiana360
I think Michiana is a great area and it’s about time someone did something to show everyone why.. LIVE.SHOP.LOCAL in Michiana.
204 followers, 33 Klout. http://www.michiana360.com

 

Andrea Cook – @andreacook
Building brands-n-buzz through a mix of old-n-new marketing and social media. Gold maker at The Midas Center and iHEART Green Media.
1,263 followers, 56 Klout. http://themidascenter.com

Jennifer Crutchfield – @jencrutch
Mom, Wife, Book-Geek, Organizer-Geek, Travel-Geek, Crafter-Geek.
2,007 followers, 59 Klout. http://www.jencrutchfield.blogspot.com/

Edgar Diaz – @diptoe (yes, I counted myself)
Dipping a toe into social media & healthcare; opinions expressed are my own, not my employer’s; I love word games, jazz, ballroom dance, cooking & pistachios.
531 followers, 44 Klout. http://www.edgarjd.com/

Andy Fuller – @andy_fuller
PR guy. Recovering journo, politico. Coffee snob. Foodie. Reader. Writer. Part-time runner.
1,280 followers, 52 Klout. http://feelingfuller.com

Laura Gekeler – @lgekeler
Connecting thoughts on learning, education, technology, Sakai, Blackboard, higher ed, and the future. The 21st century. When everything changes.
393 followers, 34 Klout. http://www.lauragekeler.com

Doug Hill – @dugrhill
Ex Air Traffic Controller turned software developer (Code Monkey) for the FAA. Into programming in .NET and fitness with P90X. And I like cigars.
642 followers, 39 Klout. http://about.me/douglashill

Derek Hoffer – @derekhoffer
Proud Sigma Chi! Sports Junkie, Music Lover, Parrotthead, Gadgets, Family Man – Beer drinker.
289 followers, 47 Klout.

Kelly Knutson – @kellyjknutson
Marketing Strategist/ Founded Launch LLC as a result of my passion for creative marketing.
66 followers, 26 Klout. http://www.launch-llc.com

Edward Koczan – @edwardlife
I am several things: Jesus Follower. Dad. Ex-Law Enforcer. Sales Mgr. Web Designer. Runner. Drummer. Pro ND/Cubs. Social Media Ninja. Aspiring Book Author.
401 followers, 45 Klout. http://edwardlife.info

Jillian Koeneman – @jillianmk
Gets juiced about social media. Founder of @freshlimemktg. Connector. MSU Alum. Detroit native. VP Comm of @AMAMichiana. Online Editor @TAILSmagazines.
1,264 followers, 51 Klout. http://www.freshlimemarketing.com

Tracy Kulwiki – @bernice770
Wife, Mother, Jesus lover, Advocare Independent Distributor. Trying to find the right path to bring some good to the world.
142 followers, 15 Klout. http://bernice770.wordpress.com/

 

Andy Lehman – @xpunkx
I am a dad | husband | geocacher | podcaster | videographer | Tea drinker.
675 followers, 37 Klout. http://www.lehmancreations.com

Mattern’s Meats – @matternsmeats
Located in the heart of downtown Goshen, Indiana we are an old school butcher shop with a modern twist.
202 followers, 33 Klout. http://www.matternsmeatsanddeli.com/

Mindy – @mindlee
I like reading and writing. Since I’m a minimalist, twitter is perfect for me.
236 followers, 31 Klout.

Dave Woodson – @davewoodson
Speaker, Local Internet Marketing Consultant, Real Estate & Mortgage Consultant Cigar Enthusiast, Husband & Dad.
16,979 followers, 63 Klout. http://davewoodson.com

 

So there you have it. An amazing and diverse mix of people. Hard hitters. Entrepreneurs. Influencers. All of them – us. We are #Michiana.

Next time you use the #Michiana tag, pay attention to your audience. There’s a good chance that at least one of us will see it. If one of us retweets you, you’ll reach a mean average of 1,576 people with 41 Klout; the median average is 401 people and 39 Klout. Use this information wisely. Spammed hashtags quickly become useless (guilty as charged).

On another note – did I miss someone? Are you following #Michiana?

*Yes, I know that Klout scores are controversial. Take them with a grain of salt. Or several grains. Also, if you don’t want your name on the ‘following #Michiana’ list (since I didn’t ask), just tweet me.

 

Using Foursquare for Fun and Profit

It’s always fun to see how you can use existing tools in a creative way to help market your business. A recent example is Goshen MMA – that’s Mixed Martial Arts, not the former Mennonite Mutual Aid now known as Everence Financial – a local Goshen business that uses Foursquare in a unique way to market their service.

Goshen MMA created a Foursquare profile using their business name. Then they took over the mayorships of some of Goshen and Elkhart’s most popular venues – multiple locations at the Elkhart County 4H Fair, First Fridays, Linway Cinema, the Goshen Theater, popular restaurants, stores and other well-trafficked locations.

Then, they left tips and photos at the locations that advertised Goshen MMA’s services. One tip at a Walmart tells people to “Buy some fight shorts then train @ goshenmma.com.” Some of the photos were simple JPEG versions of their ads. They did all of this in a timely manner, too, launching just before the Elkhart County Fair started. There’s a good chance that anyone who checked in at the event, which draws more than 300,000 people over nine days, saw the photo ads and tips.


I’ve never met the person behind Goshen MMA, and I’m not that interested in Mixed Martial Arts. But their marketing techniques impressed me, even if I lost a couple of mayorships in the process (goodbye, my lovely theater mayorship). They definitely raised awareness of their business, and, if you’re a Foursquare user, it’s not that hard to find their location – just look for the location of their number one mayorship.

Do you know of anyone using social media in a unique way?

Facebook Launches Retro Facebook, Switches to Freemium Model

SAN FRANCISCO, CALIFORNIA — Facebook will soon allow users to make their profiles look like previous versions of the popular social networking site, according to an anonymous source inside Facebook, but that change will come with a price.

The site, which receives a large number of complaints with each new iteration, is making the change in response to user feedback. “We found that a large number of users were unhappy with some of our recent updates,” our source told us, “so we decided to give them the tools to make Facebook look the way they want it to.”

Source: Wikipedia

Users will be able to make their profile look like any previous version of the site, including the original profile from 2004 when the site was still called “Thefacebook” (pictured, at right). Users can make the change for a small fee, effectively making Facebook the latest online company to embrace the freemium model – one where users can access basic services for free, but must pay for premium features such as older profiles.

This change hints at a shift in one of Facebook’s core philosophies. The company previously said that it would never charge for its service. According to our source, that shift has not happened. “The thing to remember is that the newest and best that Facebook has to offer will always be free,” reported the unnamed Facebook employee. “We will never charge anyone who wants to use the newest, most updated version of our site.”

The source did not mention that some previous versions of Facebook do not allow ads to be displayed, which is one way the site generates revenue. It remains to be seen exactly how the older versions will be implemented on user profiles, and our source was not clear about how or what amount Facebook planned to charge for them. We’ve reached out to Facebook for more information, but so far they’ve declined to comment.

UPDATE: Don’t take this post seriously – consider it my poor attempt at imitating The Onion. It was inspired by the many cries of outrage and wild speculation over the latest round of Facebook changes. I thought, “What if Facebook actually *did* everything that these people are yelling about?” And the idea for this post was born.

Example: How to integrate current events into your social media posts

Image

Every once in a while I run across a great example of something that just has to be shared. People have asked me in that past, “How do I integrate current events into my social media posts?” Scotty’s Brewhouse provides a great example here. Check it out:

Scotty's Brewhouse Integrates Current Events into the Facebook Posts

Scotty's Brewhouse Integrates Current Events into the Facebook Posts

So many networking opportunities…

I was going to hit the sack, but I just can’t get this out of my head – there are a ton of networking, event, business, professional and volunteer groups in the Michiana area, not to mention the various Chambers, Kiwanis Clubs, Rotary Clubs, and other organizations like them. Here’s a list I came up with just off the top of my head:

Help me out here, who have I missed? I know there’s more. Or am I off-target? Let me know in the comments.

Stop Photo-Tag Malware on Facebook

Dear Facebook Friends: Please please PLEASE do three things for me:

(1) If you or a friend are tagged in an unusual photo on Facebook, don’t click on it. These photos range from risque to ordinary, are usually accompanied by a weird description, and always include a link.

(2) Go to your privacy settings, select “Customize Settings,” and scroll down to where it says, “Suggest photos of me to friends.” Click on “Edit Settings” and select “Disable.” This should help.

(3) Spread the word to your friends. Share this article or the two articles I’ve linked to below.

For more info, see this article about Facebook photos becoming a security problem, and here for a photo guide to changing the privacy setting I mentioned in step two.

Where is the line on professionalism?

Where do you draw the line between your professional identity and your personal one?

Recently, a leader of a worldwide social media organization took his personal Facebook profile private, saying that he wanted to reserve that space for people he actually knew in real life. He then started a fan page on Facebook for friends he has yet to meet personally. His only other option was to manage complicated friend lists. Meanwhile, another worldwide leader in the social media field continues to add friends to his personal Facebook account.

On Twitter, one respected professional tweets only professional content – no personal tweets are posted beyond the occasional follower interaction. Yet another respected professional tweets out their rants, ravings, LOLs, location, and what they had for breakfast along with relevant and valuable content.

Which method is better? Should a person maintain a professional identity or should you be free to be yourself online? Does who you work for affect that decision? Do you have separate professional and personal identities or are they one and the same for you?